Question

goodfit inc. is a clothing company with operations in various countries in south america and asia. the management of the company appreciates the cultural differences between various countries and has tailored company policies to suit its local offices in different countries. in the context of international orientations, goodfit inc. most likely has a(n) orientation. a. ethnocentric b. polycentric c. regiocentric

Answer 1

Goodfit Inc. exhibits a polycentric orientation by tailoring its policies to fit various local cultures, in contrast to an ethnocentric or regiocentric approach.

Step-by-step explanation:

Goodfit Inc., with its appreciation for cultural variances and adaptation of policies to fit local practices within its operations in South America and Asia, exemplifies what is known as a polycentric orientation. In the context of international orientations, where a company acknowledges the diversity of cultures in which it operates and localizes its approach accordingly, it does not follow an ethnocentric or regiocentric model.

Ethnocentrism refers to the belief that one's own culture is superior to others, which is not the case with Goodfit Inc. Meanwhile, a regiocentric orientation would imply the company applying a uniform strategy within a particular region. Since Goodfit Inc. tailors its policies specifically to each local office instead of applying a broad regional strategy or a one-size-fits-all approach, polycentric is the correct term to describe its cultural adaptation process in international business.