Final Answer:
The feature required to track customer search terms on a website is "Search filters," specifically, "Search Term Monitoring."
Correct option is 3: Search Term Monitoring
Step-by-step explanation:
In the realm of website analytics, tracking customer search terms is crucial for understanding user behavior and optimizing the user experience. The feature essential for this purpose is "Search Term Monitoring." This functionality allows the website to capture and analyze the specific terms users are searching for, providing valuable insights into their preferences and intent.
User Activity Tracking and Query Analytics, while important for overall user engagement analysis, may not offer the granular details needed for understanding individual search queries. On the other hand, Enhanced Ecommerce Site Search Data Import is designed more for tracking transactional data related to e-commerce, and it might not provide the necessary focus on search term monitoring.
To break it down further, when users employ search filters, the website gains access to real-time data on what customers are actively looking for. This information is invaluable for tailoring content, improving product offerings, and enhancing overall user satisfaction. Therefore, for a comprehensive understanding of customer search behavior, the implementation of "Search Term Monitoring" through search filters is the optimal choice.
Therefore, the correct option is 3: Search Term Monitoring