The option to use that is effective about the opening of this message is option
A: Gains attention
b: Uses an interesting fact
What is the opening of this message?
The opening line "When you and your clients are thinking about investments in eco-friendly enterprises, don’t be bamboozled by bamboo," is attention-grabbing.
So, by the use of an interesting fact, the statement "Bamboo grows up to three or four feet a day and, therefore, offers an affordable, beautiful, eco-friendly source for furniture" tells more on an interesting and surprising fact about bamboo.
See text below
3. Writing Persuasive Requests, Making Claims, and DeliveringComplaints Persuading someone to change a belief or to do something that largely benefits you is often difficult. However, if you carefully plan your message and use the indirect strategy to structure your message, you will be more persuasive. The following message attempts to persuade the reader to invest in the Lemur Furniture Company. Read the letter, and then answer the questions. April 20, 2013 Ms. Jeanne Firth Chief Investment Officer Save the Earth Investments 111 Main St. Sunnytown, CA 94025 Dear Ms. Firth: [1] When you and your clients are thinking about investments in eco-friendly enterprises, don’t be bamboozled by bamboo. Bamboo grows up to three or four feet a day and, therefore, offers an affordable, beautiful, eco-friendly source for furniture. [2] We are the Lemur Furniture Company. In the last ten years, we have increased our profit margin by 50 percent by creating bamboo furniture products. We have doubled our staff size, and we recently added five best-selling bamboo products to our line. Save the Earth Investments invests in companies
that believe in creating a more sustainable environment. We also believe in sustainability; therefore, we embarked on a thorough review of similar companies. Anderson Research Inc. found that Lemur has the best quality bamboo furniture at the lowest prices and uses the most eco-friendly production process. [3] To continue our ten-year tradition of excellence—supported by two Greenify Awards and three Certificates of Excellence from World Sustain—we ask for your investment. We are currently designing three new product lines for 2014: picnic tables, lawn chairs, and benches. These products are comfortable and beautifully designed. We intend to have them ready for production by June. These products have been met with positive reviews from our test customers, and we believe they will increase our profit margin by another 25 percent
[4] We will have our sample products from the new lines in our showroom next week. I am eager to show you how beautiful they are. You are invited to be our special guest for a product launch party on May 22; I will phone you on Friday, May 16, to confirm that you will attend. Sincerely yours, Joseph Pelletier
What is effective about the opening of this message?
Check all that apply.
Gains attention
Uses an interesting fact
Sounds preachy or parental
Uses a direct pattern