Final answer:
Social capital is the term used to describe the building of an online presence and authority through platforms like social media.
Step-by-step explanation:
The building of an online presence and authority is called social capital.
Creating a strong social capital involves establishing credibility and influence through various online platforms such as social media.
By consistently sharing valuable content, engaging with the target audience, and building a network of connections, individuals and businesses can enhance their online presence and become authorities in their respective fields.
Learn more about Building an online presence and authority