Social media platforms have varying advantages, but for any business, it is essential to use them for digital marketing, customer support, gathering data, and more. Additionally, it is a simple and low-risk way for your company to reach new audiences who may be interested in your brand and services.
Social media platforms allow people to access information in real time, to connect with others, and to find niche communities. At its best, it makes the world more interconnected.
On the other hand, social media is also very good at spreading disinformation, creating polarization, and even causing harmful psychological effects.