Question

The executive summary component of a business plan is to describe

a. where the funds to start and operate your business will come from, when you expect to see
profit, and how much profit you expect to see
b. the size of the market, how your business will fit into the market, and how your business will
stand out from other businesses in the market
c.
the 'big picture' behind your business, what your business has to offer the consumer, and
why your business will be successful
d.
how your business will be organized and what type of management or department structure
your business will have
Please select the best answer from the choices provided
OO
AB
B

Answer 1

Step-by-step explanation:

The executive summary component of a business plan is to describe:

b. the size of the market, how your business will fit into the market, and how your business will stand out from other businesses in the market.

The executive summary provides an overview of the business plan, including the market analysis and the unique value proposition of the business.