Answer:
Step-by-step explanation:
In the description section of your business plan, you should address the following:
1. Ethics: You should discuss the ethical values and principles that your business adheres to. Explain how your business approaches ethical considerations in its operations and decision-making.
2. Competitors: Provide information about your competitors in the market. Discuss who they are, what they offer, and how your business differentiates itself from them.
3. Target markets: Describe your target markets or customer segments. Explain who your ideal customers are and how your products or services meet their needs.
Possible employees, while important, are typically discussed in other sections of the business plan, such as the management or personnel section, rather than the description section.