Final answer:
Advertising wearout is the effect that occurs when an advertisement loses its impact after it gets old. Advertisers need to update their content regularly and adapt to changing consumer preferences to avoid this.
Step-by-step explanation:
The effect that occurs as an advertisement begins to lose its impact after it gets old is known as advertising wearout. This refers to the declining effectiveness of an advertisement over time due to repeated exposure or changing audience preferences.
For example, if a company continuously runs the same advertisement for a long period, people may become fatigued or bored with it, and it may no longer catch their attention or create the desired impact.
Therefore, it is essential for advertisers to regularly update their advertisements, create fresh content, and adapt to changing consumer preferences to avoid advertising wearout and maintain the effectiveness of their campaigns.
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