Final answer:
The option not included in Deming's 14 points of quality is 'institute work goals and standards'. Deming's points emphasized on company-wide quality improvement practices rather than just setting goals and standards.
Step-by-step explanation:
The option that is not one of Deming's 14 points of quality is c. institute work goals and standards. William Edwards Deming was a pioneer of quality management processes and he developed 14 points that collectively advocate for a proactive business system, improved communication, and planning towards quality in an organization. His points promote company-wide commitment to quality and continual improvement. The specific points include creating constancy of purpose (a), breaking down barriers between departments (b), ceasing dependence on mass inspection (d), and adopting a new philosophy (e). Deming did not specifically list "institute work goals and standards" as one of his points, rather, he emphasized more on the importance of removing barriers to pride of workmanship and driving out fear, as part of improving quality.