Question

when an upscale window treatment business wanted to introduce some new product lines, the marketing team looked to the internet to find industry trends, not only in window coverings but in current window technology and sizing. the type of information the marketing team was using is referred to as

Answer 1

The marketing team used internet research to gather information on trends in window treatments and technology for their upscale business, reflecting a broader trend of technology and globalization affecting markets.

Step-by-step explanation:

When the upscale window treatment business explored new product lines, their marketing team sought understanding of current trends through internet research. This research likely included market analytics, consumer preferences, and technological advancements in window treatments. The information utilized by the marketing team is indicative of a macro trend where technological improvements and globalization have greatly broadened market reach and intensified competition. Consequently, businesses can now tap into global markets more readily, altering the scale and distribution of firms within an industry. Debates continue over whether this will lead to smaller niche firms or larger dominant players, which holds true both for manufacturers and retailers. The driving forces of technology and globalization play a crucial role in the strategic planning and marketing efforts of upscale businesses today.