Answer: Your welcome!
Step-by-step explanation:
1. Instant Gratification: Social media platforms provide users with instant gratification through a range of features such as likes, shares, and comments, which are all designed to reward users for engaging with the platform. This instant gratification has been shown to be psychologically rewarding, creating a feedback loop that encourages users to keep returning to the platform.
2. Rewarding the Brain: Research has shown that the use of social media can activate the reward centers of the brain, releasing dopamine and reinforcing the addictive behavior. This is due to the use of variable rewards, as users never know what they will get when they engage with the platform, creating an unpredictable and exciting experience.
3. Social Comparison: Social media platforms have been shown to create a sense of envy and social comparison, as users are constantly exposed to images of other people’s lives, which can lead to feelings of inadequacy and a need to “keep up” with their peers. This can lead to an addictive behavior as users constantly strive to measure up to their peers.
4. Social Validation and Belonging: Social media platforms can provide a sense of belonging and social validation, as users post content and receive feedback from their peers. This can lead to an addictive behavior as users crave the validation and attention they receive from their peers.