In the documentary film "Sharkwater," Rob Stewart uses a combination of ethos, pathos, and logos to appeal to the audience and persuade them to take action to protect sharks and the ocean.
Ethos: Rob Stewart establishes his credibility as a filmmaker and shark expert by showing his personal experiences and passion for the subject. He has a degree in biology and has spent years diving and researching sharks. He also interviews other experts in the field, such as marine biologists, conservationists, and shark attack victims. By using his expertise and the credibility of other experts, Stewart establishes trust with the audience.
Pathos: Stewart uses emotional appeals to connect with the audience and evoke their empathy for sharks. He uses striking images and footage of sharks and their habitat, highlighting their beauty and importance. He also shows the gruesome reality of shark finning, where sharks are caught and their fins are cut off while they are still alive. These scenes are disturbing and emotional, which can make the audience more inclined to support shark conservation efforts.
Logos: Stewart also uses logical appeals to convince the audience of the importance of shark conservation. He explains how sharks are a crucial part of the ocean ecosystem and how their decline can have ripple effects on other species and the environment as a whole. He also debunks common myths about sharks, such as their portrayal as vicious man-eaters. He uses scientific data and research to support his arguments.
Overall, Rob Stewart uses a mix of ethos, pathos, and logos to make a convincing case for shark conservation. He appeals to the audience's emotions and sense of empathy, while also using his credibility and logical arguments to persuade them to take action.