Answer:
Market Segmentation of iRobot Roomba
The iRobot Roomba is an autonomous robotic vacuum cleaner that uses sensors, software, and cleaning tools to clean floors. The Roomba has become a popular cleaning device due to its convenience and ease of use. The market segmentation of iRobot Roomba can be analyzed based on various factors such as geographics, demographics, psychographics, and product usage.
Geographic Segmentation:
The iRobot Roomba is designed to clean floors and can be used in any part of the world. However, the target market for iRobot Roomba is mainly urban areas where there are more small apartments or houses with limited space. Additionally, it is suitable for households with children and pets that require frequent cleaning. Therefore, the Roomba can be marketed in urban areas of developed countries such as the USA, Canada, Europe, and Japan, where people lead busy lives and require household appliances to assist with domestic chores.
Demographic Segmentation:
The demographic segmentation for iRobot Roomba includes middle-class families, working professionals, and elderly people. The Roomba can be marketed to working professionals and middle-class families who have a higher disposable income and want to spend more time with their families and less time cleaning. Additionally, elderly people who are unable to clean their floors due to mobility issues can benefit from using the Roomba.
Psychographic Segmentation:
The psychographic segmentation for iRobot Roomba includes people who value convenience and technology. The Roomba is an innovative technology that appeals to people who like to stay updated with the latest advancements in technology. Additionally, people who value cleanliness and hygiene are likely to be attracted to the Roomba.
Product Usage Segmentation:
The iRobot Roomba is designed to clean floors and can be used by anyone who has a floor that requires cleaning. The Roomba is especially useful for households with children and pets that require frequent cleaning. Additionally, the Roomba is useful for people who suffer from allergies as it can effectively clean dust and other allergens from floors.
Justification of Target Market:
The target market for iRobot Roomba includes urban areas of developed countries such as the USA, Canada, Europe, and Japan, where people lead busy lives and require household appliances to assist with domestic chores. The Roomba is an innovative technology that appeals to people who value convenience and cleanliness. Additionally, the Roomba can be marketed to middle-class families, working professionals, and elderly people who have a higher disposable income and want to spend more time with their families and less time cleaning. By marketing the Roomba to these specific target markets, iRobot can create an effective advertising campaign that is not too expensive and can generate high returns on investment.
In conclusion, market segmentation is essential for the success of any product. By understanding the target market for iRobot Roomba based on geographics, demographics, psychographics, and product usage, iRobot can create an effective advertising campaign that appeals to the right audience. The Roomba can be marketed to urban areas of developed countries, middle-class families, working professionals, elderly people, and people who value convenience and cleanliness.
Step-by-step explanation: