"People Got to Be Free" was released during a time of significant social and political change in the United States. Its lyrics reflected the optimism and hope of many people who were working towards a more just and equal society.
In 1968, the USA was in the midst of the Civil Rights Movement and the Vietnam War. Both of which were big issues and sparked protests and activism across the country.
The song was also released at a time when many musicians were using their platform to speak out against social and political injustice. The Rascals themselves were known for their socially conscious lyrics and activism. "People Got to Be Free" was one of their most overtly political songs.