Naturally, the demand for roses skyrockets during the first two weeks of February and especially the several days leading up to Valentine’s Day. Anything in high demand becomes increasingly expensive as getting your hands on it becomes more competitive. This is compounded by how difficult it is to grow roses during this time of the year (that is, toward the end of the dark, chilly and often snowy winter months).
Transporting roses — whether they’re homegrown in the United States or imported from South American countries like Ecuador and Colombia — can also be a costly endeavor that drives up the price.