as a high school freshman, Ray kroc discovered the joys of selling while employed at his uncle's soda fountain. 'That was where I learned you could influence people with a smile and enthusiasm," kroc recalled

as a high school freshman, Ray kroc discovered the joys of selling while employed at his uncle's soda fountain. 'That was where I learned you could influence people with a smile and enthusiasm," kroc recalled in his autobiography, Grinding it out, "and sell them a sundae when what they'd come for was a cup of coffee." What is the most likely reason Scholsser uses a direct quotation in this excerpt from Fast food Nation

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