Answer: In business, "selling through a channel" refers to a strategy in which a company sells its products or services through intermediaries, rather than directly to the end customers. A channel can include wholesalers, distributors, retailers, or other types of partners who help the company reach its target customers.
The goal of selling through a channel is to increase the reach and exposure of the company's products or services, and to tap into the knowledge, expertise, and customer relationships of the channel partners. The channel partners typically play an important role in promoting and selling the products or services, and may provide valuable insights into customer preferences and market trends.
Selling through a channel can be an effective way for a company to expand its business, but it also requires careful management and coordination to ensure that the channel partners are aligned with the company's goals and objectives.