Answer: If the supplier of a small handcrafted good does not know that a major social media influencer has praised her products for their high quality, the effect could be twofold:
Limited Reach: Without knowledge of the endorsement, the supplier may not be able to fully capitalize on the potential exposure and growth in sales that the influencer's endorsement could bring. The supplier may not be able to reach a wider audience or attract new customers.
Missed Opportunities: The endorsement from the influencer could have led to potential partnerships or collaborations with other companies and businesses. Without knowledge of the endorsement, the supplier may miss out on these opportunities to grow her business and expand her reach.
Therefore, it's important for suppliers to stay informed about what is being said about their products and the opportunities that may arise as a result.