Marketing management is important to business because it helps a company to identify and target the most promising market segments, and to develop and implement effective marketing strategies to reach those segments. This can help to increase sales, improve brand recognition, and build customer loyalty.
Marketing management helps to plan and carry out steps of marketing. Additionally, marketing management can help a company to understand the needs and preferences of its target market, and to develop products or services that meet those needs. This can help to differentiate the company from its competitors, and to create a competitive advantage in the marketplace. Overall, marketing management is a key component of a successful business strategy.
a. Putting consumers needs first .
b. Increase sales
c. Help in markerting decision making
d. Promoting new products