Step-by-step explanation:
One company that caught my attention recently is "The Ocean Cleanup," a non-profit organization that develops advanced technologies to rid the world's oceans of plastic. The 4 Ps of marketing that I would assess for this campaign are:
Product: The main product is a technology that captures and removes plastic from the ocean. This product is innovative and addresses a pressing environmental issue that has captured the attention of many people around the world.
Place: The product is deployed in different locations around the ocean where plastic pollution is most severe. The organization also has an online presence to create awareness and reach potential donors.
Price: The organization relies on donations from individuals and companies to fund their research and development, as well as the deployment of their technology.
Promotion: The organization uses various platforms like social media, website, videos, and events to create awareness and educate people on the importance of cleaning the oceans.
The first issues that need to be addressed according to the fundamental rules of marketing are:
1. Establishing the target market and segmenting it effectively
2. Positioning the product and creating a unique selling proposition
3. Creating a clear and compelling message to convey the importance of the problem and how the product solves it
Other issues that marketers should keep in mind in the 21st century marketplace are:
1. Sustainability and environmental impact
2. Transparency and authenticity in communication and actions
3. Building and maintaining trust with the target market
4. Creating a sense of community and engagement around the cause
5. Leveraging technology to reach and engage with the target market effectively.