Product differentiation is used to "call attention to product differences that appeal to the preferences of the target market."
What is product differentiation ?
Product differentiation is a strategy used by businesses to highlight and emphasize differences in their products or services that are intended to appeal to the preferences of their target market.
This strategy aims to make a product or service stand out from competitors in the eyes of consumers by offering unique features, attributes, or benefits that meet the specific needs or desires of the target audience.
By effectively communicating these differences, businesses can attract and retain customers who are looking for specific qualities in a product that align with their preferences and requirements.