Question

Although Olive Garden, Magglano's Little ltaly, and Bertucci's all strive to provide good Italian food and service to their respective target markets, the difference in their choice of target market, design of their marketing mix, and the basis of their competitive advantage is directly related to their own: a. competitive focus. b. consumer franchise. c. market leadership. d. marketing strategy. e. compethive direction.

Answer 1

d. marketing strategy.

Step-by-step explanation:

Each of the restaurants you mentioned, Olive Garden, Maggliano's Little Italy, and Bertucci's, have different target markets and marketing strategies. For example, Olive Garden targets families with its casual dining atmosphere and large menu options, while Maggliano's Little Italy focuses on providing a more upscale and authentic Italian dining experience. Bertucci's, on the other hand, may target a more casual and budget-conscious market. The design of their marketing mix, including their menu options, pricing, and promotions, will also be tailored to their specific target market. Additionally, the basis of their competitive advantage, such as the quality of their food and service, may vary between the restaurants, and is directly related to their own marketing strategy.