Question

Why is the word “They” capitalized in the following sentence? Most shoppers have the same goal: They want to find quality goods at low prices. It is the first word in a title. The information after the colon is a complete sentence. It is a conjunction with four or more letters. It is a proper adjective.

Answer 1

In American English, the first word after a colon is sometimes capitalized if it begins a complete sentence.

As it happens in this sentence:

The information after the colon is a complete sentence.

Answer 2

"The information after the colon is a complete sentence" is the correct answer. Although many people do not capitalize the first letter after a colon this is technically incorrect.