ANSWER
9 inches
Step-by-step explanation
We have to find the height at which the heat source should be. If we look at the mirror sideways we have a parabola,
For the rays to be concentrated at the same point, the heat source must be placed at the focus of the parabola.
As we can see, if we place the vertex of the parabola at the point (0, 0), the equation is,
The y-coordinate of the focus is the value of p. To find it, we know that the parabola passes through the points (-12, 4) and (12, 4). Using any of these points in the equation above, we can find p,
Hence, the heat source should be concentrated at 9 inches from the base of the mirror.