It means that you are exactly what you say you are.
Our mental attitudes determines the thoughts we have and our thoughts determine the words we say and as a man thinks in his heart so he is. This means that if you think it is impossible for you to fail, then you will discover that your efforts will be helped by situations and circumstances around you and you will succeed because you have created a positive energy around you by your words. On the other hand, if you think you can not succeed, then you will not, because your words will create negative situations around you that will ensure that you fail. So, at the end you get exactly what you say you will get.