Question

You just saw a magazine ad that shows several people having fun at a football game. They are all wearing a specific shoe brand. The words on the ad say 'You can run with the fast crowd.' What technique has the advertising company used to persuade you to own this shoe?

Answer 1

They're using the "bandwagon" approach. The ad is showing everyone using the same brand, which makes the buyer want to join in.

Answer 2

The answer is "bandwagon".

Bandwagon is a persuasive procedure and a sort of promulgation through which an essayist induces his readers, so the lion's share could concur with the contention of the author. He does this by proposing that, since the lion's share concurs, the readers ought to as well. For example, "Everybody is voting in favor of David, so unquestionably he is the best presidential hopeful," is expected to persuade others. The term fleeting trend implies, to "hop on the temporary fad," to pursue what others are doing, or to adjust.