Answer:
Features to consider: 1. Battery 2. Internal storage 3. Durability
You can see these by asking electronic company professionals as well as searching it up on the internet. You can also read other peoples' reviews on websites.
The incentives Apple and HP can offer include bundle deals, discounts, memberships etc.
Step-by-step explanation:
You'd want a long lasting laptop, fit for the purpose that you want the laptop for (i.e. laptops have different internal builds and CPU which can affect their speed) and you want to make sure it won't break easily.
Incentives are just what the company can do to convince you to buy from them/make the offer look more appealing.
Hope this helps!