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In an effort to increase its total sales, Champion has started exporting its spark plugs for use by several German auto producers. Champion is pursuing a _____ opportunity.

a. mass marketing
b. market development
c. diversification
d. product development E. market penetration

1 Answer

1 vote
The right answer for the question that is being asked and shown above is that: "d. product development." In an effort to increase its total sales, Champion has started exporting its spark plugs for use by several German auto producers. Champion is pursuing a product development opportunity.
User BlackJack
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