Answer:
The answer is: true
Step-by-step explanation:
Customers' goodwill can be defined as the relationship that develops between the customers and a business. Obviously this relationship is based on the products or services that the business sells, and many times it can become an intangible asset.
For example, no one is going to develop customer goodwill when purchasing on the internet. But some businesses create a special relationship with their clients, like a local bakery or coffee shop. When those types of family business is passed on to a son or daughter, the relationship with the customers will remain.