Question

In carrying out market research for a locality, you collect data on income levels, life style characteristics,

percentages of home owners, and average age. You are collecting _______ information.
A. geographic
B. defining
C. census
D. demographic

Answer 1

The correct answer is letter D.

The description above is an example of a collection of demographic information. This refers to characteristics of a certain population in particular geographic location. Race, gender, age, profession, among others, are typical examples of demographics that are commonly used in surveys.