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Marketing- Explain any six roles played by a person in the buying process?
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Marketing-
Explain any six roles played by a person in the buying process?

User Rasthiya
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27 votes
27 votes

Answer:

Initiator, Influencer, Decider,Buyer,User, Gatekeeper

Step-by-step explanation:

Initiator: the person who first suggests or think of the idea of buying the particular product or service.

Influencer: A person who views influence or thinks of idea of buying the particular product or service

Decider: The person who ultimately determines any part of or the entire buying decision- whether to buy,what to buy,how to buy,or where to buy

User: The person (s) who consumes or uses the product of service

Gatekeeper: The person (s) who controls information or access, or both, to decision makers and Influencer.

User Cana
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