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_____ is a measure of the number of times an individual is exposed to a brand message via advertising. it is used to measure the intensity of a specific medium's coverage.
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_____ is a measure of the number of times an individual is exposed to a brand message via advertising. it is used to measure the intensity of a specific medium's coverage.

User Cristian Hantig
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frequency is a measure of the number of times an individual is exposed to a brand message via advertising.
User Nermin
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