Question

How can archetypes help you understand a society's cultural values

Answer 1

Archetypes like say Leonardo da Vinci help us to understand the Italian Renaissance in which he exemplifies the striving to excel in both art and science and extend the frontiers of knowledge in this heady time in human history when capitalism was being born out of feudalism and the old world outlook was being replaced by a new more scientific one. 

Answer 2

Archytypes will give as a basic knowledge about the types of individuals that live around us.
By understanding these characteristics, we might be able to understand the dynamic that exist between each members of the society and understand how cultura value might be formed from those interractions.