Question

Compare and contrast ikea's strategies for entry into north america with those that ikea employed for entry into china.

Answer 1

Ikea fired a shot heard round the retailing world when it landed on American soil in 1985, opening its doors in a shopping mall just outside of Philadelphia. I was there—writing a story about the Swedish retailer for Metropolitan Home magazine, where the store's advance buzz had preceded its arrival.

Step-by-step explanation:

Answer 2

ikea adapted its strategies to expand and become profitable