Question

HELP PLZZZ NEED THIS FAST

Scenario An apparel manufacturer makes garments for use in businesses in which employees work in cold
environments, such as freezer boxes. The company’s sales representatives call on the person responsible
for buying these garments for the company’s employees (i.e. operations manager, purchasing agent,
safety director). These garments have a heavy duty outer shell and very strong insulation. Recently, a
fashion craze began when young males between the ages of 18–30 started wear-ing these garments. So the
company decided to sell them on line for personal use through Amazon.com and the company Web site. To
capitalize on the fashion craze, the garments were advertised in men’s magazines, such as Sports
Illustrated. In the B2B market the price of the jacket is $45 because there is a manufacturer’s discount
included for buying in large quantities. The price on Amazon.com and on the com-pany’s Web site is $75.
Since the majority of this manufacturer’s sales come from businesses, its catalog and Web site are used to
promote the product, along with print advertisements in trade magazines. In the B2B market, the company
enjoys a 70 percent market share; as it is a niche market with few competitors.

1. What is the marketing mix for the organizational market?
2. What is the marketing mix for the consumer market?
3. What is the customer profile for the organizational market?
4. What is the customer profile for the consumer market?
5. What is the market share?

Answer 1

My head hurts reading this...

Answer 2

1: The marketing mix id B2B, the magazines, the store's website, and Amazon. The 4 p's would be first, the garment itself, then $45 and $75, place- their website and Amazon, and promotion- B2B and magazines.
2: The consumer market would be the 4 p's that consumers can access and consume, so the same as the organizational market.
3: The customer profile for the organizational market would be the advertisers they are trying to attract I think.
4: The customer profile would be the young men that they are marketing to in their promotion.
5: The market share is the whole of their personal website, most of their niche in B2B, and a small part of the magazines and Amazon.
I am fairly new to this subject, so my answers might be incorrect, but they are my best shot. Good luck!