30.4k views
2 votes
If an advertisement for a feminine beauty product features a romantic couple and promises to make the woman buying the product more beautiful, which need on Maslow's scale in the advertisement tapping? basic needs love and belonging esteem safety

1 Answer

0 votes
The correct option is LOVE AND BELONGING.
Maslow's scale of need is a motivational theory in psychology which recognizes five tiers model of human needs. The five stages are divided into two types of needs, deficiency and growth needs. The need for love and belonging is a deficiency need; love and belonging need involves friendship, intimacy, trust, acceptance, receiving and giving love, etc.
User Peter Van De Put
by
6.8k points