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If a mcdonalds menu board advertises mini meals under $3, mcdonalds is most likely using which type of pricing strategy
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If a mcdonalds menu board advertises mini meals under $3, mcdonalds is most likely using which type of pricing strategy

User Destinee
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It is given that Mcdonalds introduces mini meals at $3. This type of pricing strategy is called penetration pricing. It is setting a low initial price on a brand new product to make it more popular to the mass market. 
User Michael Andorfer
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