If a mcdonalds menu board advertises mini meals under $3, mcdonalds is most likely using which type of pricing strategy

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asked Aug 22, 2018 107k views

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Michael Andorfer · Answer 1 · 2018-08-28T12:24:41+0000

It is given that Mcdonalds introduces mini meals at $3. This type of pricing strategy is called penetration pricing. It is setting a low initial price on a brand new product to make it more popular to the mass market.

If a mcdonalds menu board advertises mini meals under $3, mcdonalds is most likely using which type of pricing strategy

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