Question

In identifying market segments, thermos combines geography, demographics, and lifestyle measures. this mixture of segmentation schemes is called ________.

Answer 1

Thermos uses psychographic segmentation to identify market segments, incorporating geography, demographics, and lifestyle measures to create a detailed consumer profile.

Step-by-step explanation:

When a company like Thermos combines geography, demographics, and lifestyle measures to identify different market segments, this approach is known as psychographic segmentation. This strategy involves analyzing consumers based on their activities, interests, and opinions, alongside their demographic characteristics like age and gender, and geographic factors such as region or climate. By integrating these three methods, businesses gain a comprehensive understanding of their target market, which enables them to tailor their marketing efforts more effectively.

Answer 2

Market segmentation is the process of defining a market in divided and segmented groups according to a classification of consumers and their needs so that a company identifies the total demand in segments and choose only those for which it has the capacity to serve. In this process of segmentation, there is the marketing mix that results from the union of the variables and the aggregation that is to group in several segments people and their needs.