If we understand the free enterprise as the liberal economic theory that recognizes the operation without restrictions and perfect competition guaranteeing the exercise and defense of productivity. The impact that the tradition of free enterprise has on the availability of consumer products is that it broadens the range of products since it gives free rein and smoothes the field of action so that not only large chains but also medium and small products can offer their products. products thus generating a wider range and greater diversity and competitiveness in the market.