Question

Based on research on their target market, bowl more lanes discovers that 95% are aware of bowl more; 85% have knowledge about it; 80% like it; 70% intend to bowl there; and 65% actually have bowled there. according to the hierarchy of effects model, bowl more should concentrate its promotional efforts on increasing _____ .

Answer 1

Customer loyalty. This is because 80% of the whole population in the research already like it while the 70% will bowl there and 65% have bowled there already. SInce there is already a high awareness level, you don't need to concentrate so much on it. With the already high customer base, it'll be more prudent to just have them come back regularly such on weekends or events.