We are given the series of chemical reactions:
Ethane is chlorinated in a continuous reactor:
C2H6 + Cl2 --> C2H5Cl + HCl
But some of the product monochloroethane becomes further chlorinated by an undesired side reaction:
C2H5Cl + Cl2 --> C2H4Cl2 + HCl
So to avoid the product monochloroethane to be further chlorinated, there must be fast processing or fast conversion of ethane so that there would less time for further chlorination. Hence we must design the reactor for high conversion of ethane.
To make the process economical, there must be a downstream separation step that would separate the main product monochloroethane from the undesired product dichloroethane.