Question

General Motors developed a car in the 1970s for the U.S. market called the Nova. That name was not useful for selling the car in Mexico because in Spanish it translates to "won't go." What kind of geographer can help companies avoid these problems when selling internationally?

Answer 1

If the company is beginning to sell and transport products to other parts of the world they should consider religion/ethnicity, language (in your case this is the problem), and often where the country is and how to distribute their product to potential buyers.

Answer 2

Cultural geographer