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What is the advertising term for putting an ad on a billboard at the same time as similar ads appear on TV, Web sites, and newspapers?

What is the advertising term for putting an ad on a billboard at the same time as similar ads appear on TV, Web sites, and newspapers?
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What is the advertising term for putting an ad on a billboard at the same time as similar ads appear on TV, Web sites, and newspapers?

User Iordanis
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"Media Saturation" Saturation means to full extent, usage. Media Saturation can advertise to full extent in: billboards, the Web, tv, newspaper, posters you name it.
User Sergio B
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