Question

In relation to an approach to get into customers’ minds, _____ refers to the collection of associations and emotions unconsciously linked to a word, concept, or experience.

a. illusion

b. moments of truth

c. imprint

d. implication

Answer 1

The answer to this question is Imprint.

Imprinting is an approach that makes the consumers / customers remember your brand. Imprint simply means leaving something in your mind which last long and gives an impact. Imprinting is very important in businesses because when you imprint your brand in the mind of the customers it gives a long information about the product and gives a lasting impression.