Based on the underlined sentences on pages 2-3, which of the following is MOST LIKELY a difference between Internet search results and Internet advertising? While advertising will not offer much information

Based on the underlined sentences on pages 2-3, which of the following is MOST LIKELY a difference between Internet search results and Internet advertising? While advertising will not offer much information about a new brand, search results will. While online advertising is costly, search results provide free publicity for businesses. Search results are more likely than online advertising to get consumers to a company's website. Search results are a better indication of consumer preferences than online advertising.

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