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What is a key difference between business-to-government (B2G) transactions and other types of e-commerce?
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What is a key difference between business-to-government (B2G) transactions and other types of e-commerce?

User Andy Tinkham
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A key difference is the focus on the particular role of the person. B2C marketers are marketing to the consumer, as contrasted with B2B marketers marketing to the business decision maker or influencer. While B2G marketers are marketing to the government contracting officer or representative, or government program manager.

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User Jeff Wang
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