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When a market’s annual growth rate falls below 10 percent, a star will become a dog if it still has the largest market share?

User Krono
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1 Answer

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that statement is false

according to IX Boston Consulting Group Model, a star will became a cash cow if it still has the largest market share under this circumstances.
This means that the company still making enough cash for its employees and still enjoy a pretty high-profit margin.

User Zacurry
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