Question

Is your consumer behavior influenced by advertising or the news? Discuss one or two examples of media that have influenced your desires or affected your consumer choices.

Answer 1

My consumer behavior is influenced by both advertising and news, but I believe advertising has a greater influence.

Step-by-step explanation:

Consumerism is totally associated with capitalism, it is spread through advertising campaigns broadcast in various media such as billboards, cinema, television and many others.

Any individual, regardless of their social class or age, is encouraged by this type of advertising to consume, because the advertisers who create them exert a gigantic manipulative power through exhaustive repetition and visual artifice, creating a desire for unnecessary consumption, thus influencing consumer behavior.

In addition, these advertising campaigns not only show the product, but also add value, creating a feeling that if you own it you will be happier, more desired and more successful.

Answer 2

Different consumer is influenced differently by advertising or the news. Personally, I think I am affected by what I see in different media regarding a certain product, especially the testimonials that certain products work well. If the advertisement catches my attention in a good way, it is very likely that I am to buy the product.