Final answer:
Framing in media and communication refers to the way information is presented, affecting audience perception and understanding. It is used in photography to highlight subjects and in news to shape interpretations of events. Cultural frames guide social behavior based on shared norms.
Step-by-step explanation:
The term framing refers to the way information is presented to audiences in various contexts, guiding their interpretation and understanding of the topic. In the field of photography, framing is a technique where something in the foreground surrounds the subject, drawing the viewer's eye towards the focal point of the image and adding depth to the visual composition. However, in media and communication, framing takes on a broader and more impactful role. It is the creation of a narrative or context for a piece of information, such as a news story, that influences how the audience processes it.
The selection of certain facts, images, or words can shape perceptions and set a particular tone or angle. It's a powerful tool that can be used responsibly to convey nuance or manipulatively to sway public opinion on various issues, from politics to social events. Cultural frames also guide individual behaviors and social norms in various settings, shaping our interactions and expectations based on shared societal norms.