de·no·ta·tionˌdēnōˈtāSHən/nounnoun: denotation; plural noun: denotationsthe literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests."beyond their immediate denotation, the words have a connotative power"the action or process of indicating or referring to something by means of a word, symbol, etc.Philosophythe object or concept to which a term refers, or the set of objects of which a predicate is true I used google happy 2 help